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Whale breaching in Stellwagen Bank

Photo by Linda Roys-Jones

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Stellwagen Marketing is a Boston-based consulting firm specializing in brand marketing, public relations and communication strategy development for emerging and mid-stage technology and non-profit organizations.

What can Stellwagen Marketing do for your organization?

  •   Stellwagen Marketing can review your existing brand strategy, architecture, positioning and marketing direction, including elements such as website presence, social and digital impacts and public relations and influencer programs.
  •   We can help you develop a complete brand architecture to meet both short and long term business objectives.
  •   We will develop a marketing discipline and approach that can help your organization clarify and execute critical communication strategies and programs that include employees, customers, partners and outside influencers.
  •   We will provide a fresh outlook with objective and honest feedback on your company’s strengths, shortcomings and requirements for building market relevance that leads to overall profitable growth.

Between Cape Ann and Cape Cod, in the southwest corner of the Gulf of Maine, is Massachusetts Bay. The bay's most prominent submerged feature is the kidney-shaped plateau called Stellwagen Bank, home to 17 species of whale. There are several species that are regular visitors including the humpback whale, fin whale, minke whale, northern right whale, Atlantic white-sided dolphin, harbor porpoise, pilot whale, and harbor seal.

The whale species is an outstanding example of complex collaborative creativity. Each individual whale’s contributions is merged with the entirety of an ever changing song that resembles a melody of generations. The song shared by a school of whales at this moment in time has never been exactly the same before and will never be exactly the same in future. Its melody contains a shared collective memory of ancestors’ contributions ever more expanding in time.

We can learn from what this group of animals teach us. Traditional knowledge and innovative ideas should be fostered and shared. Innovative organizations build upon other’s contributions and the collective wisdom of experience and experimentation.

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